Myntra’s Rising Stars Programme Empowers D2C Brands

Myntra

The Indian direct-to-consumer (D2C) market is growing rapidly, with new brands emerging all the time. However, many of these brands struggle to scale and reach a wider audience. This is where Myntra’s Rising Stars Programme comes in.

Myntra Rising Stars is a comprehensive programme designed to help emerging D2C brands scale their business. The programme offers a range of benefits, including:

  • Access to Myntra’s large and engaged customer base
  • Support from Myntra’s experienced team of marketing and merchandising professionals
  • Access to Myntra’s supply chain and logistics infrastructure
  • Funding and investment opportunities

The Rising Stars Programme is open to all digital-first made-in-India fashion, footwear, home, and accessories brands. To be eligible, brands must meet the following criteria:

  • Be less than 5 years old
  • Have a minimum annual turnover of INR 10 million
  • Be available for purchase online

Once a brand is selected for the programme, they will be given a dedicated account manager who will work with them to create a personalized growth plan. The account manager will provide guidance on everything from product development and marketing to logistics and customer service.

In addition to the support of a dedicated account manager, Rising Stars brands will also have access to a range of other benefits, including:

  • Listing on Myntra’s Rising Stars store
  • Featured placement on Myntra’s website and app
  • Discounts on marketing and advertising
  • Access to Myntra’s supply chain and logistics infrastructure
  • Funding and investment opportunities


The Rising Stars Programme is a unique opportunity for emerging D2C brands to scale their business and reach a wider audience. With the support of Myntra’s experienced team and extensive resources, Rising Stars brands have the potential to achieve great success.

How Myntra Rising Stars Will Help Emerging D2C Brands Scale

Myntra’s Rising Stars Programme has been designed to help emerging D2C brands scale their business in a number of ways. Here are some of the key benefits of the programme:

  • Access to a large and engaged customer base: Myntra has a customer base of over 100 million people. By listing their products on Myntra, Rising Stars brands will be able to reach a much wider audience than they would be able to on their own.
  • Support from Myntra’s experienced team of marketing and merchandising professionals: Myntra has a team of experienced marketing and merchandising professionals who can provide guidance and support to Rising Stars brands. This can help brands to develop effective marketing campaigns and create products that meet the needs of Myntra’s customers.
  • Access to Myntra’s supply chain and logistics infrastructure: Myntra has a state-of-the-art supply chain and logistics infrastructure that can help Rising Stars brands to deliver their products to customers quickly and efficiently. This can help brands to save time and money on shipping and delivery costs.
  • Funding and investment opportunities: Myntra has partnered with a number of financial institutions to provide funding and investment opportunities to Rising Stars brands. This can help brands to grow their business and reach their full potential.

The Rising Stars Programme is a valuable resource for emerging D2C brands. With the support of Myntra’s experienced team and extensive resources, Rising Stars brands have the potential to achieve great success.

Here are some examples of D2C brands that have benefited from the Rising Stars Programme:

  • Neemans: Neemans is a premium menswear brand that was founded in 2014. The brand offers a range of high-quality, stylish menswear products, including suits, shirts, and accessories. Neemans was one of the first brands to be selected for the Rising Stars Programme, and the programme has helped the brand to grow its business significantly. In the first year of the programme, Neemans saw a 200% increase in sales.
  • Suta: Suta is a women’s footwear brand that was founded in 2016. The brand offers a range of stylish, comfortable, and affordable women’s shoes. Suta was selected for the Rising Stars Programme in 2017, and the programme has helped the brand to expand its distribution and reach new customers. In the first year of the programme, Suta saw a 150% increase in sales.
  • Rare Rabbit: Rare Rabbit is a lifestyle brand that was founded in 2

Also read

https://blogopost.com/how-to-start-a-startup/