Intuit Success Story

Intuit is a well-known software company that has had a remarkable success story since its inception. Founded in 1983 by Scott Cook and Tom Proulx, Intuit has become a global leader in financial management and tax preparation software. Here’s an overview of their success story:

Founding and Early Success:

Intuit was founded with the idea of simplifying financial tasks for individuals and small businesses. Their first product, Quicken, was launched in 1984. It quickly gained popularity and became one of the best-selling personal finance software programs at the time.


In 1985, Intuit introduced QuickBooks, a revolutionary accounting software for small businesses. This product has been a cornerstone of Intuit’s success, helping millions of small business owners manage their finances more efficiently.


In 1993, Intuit acquired TurboTax, a tax preparation software company. TurboTax has since become one of the most popular tax software products in the United States, simplifying the tax filing process for millions of individuals and helping them maximize their refunds.


Intuit expanded globally, serving customers in countries around the world. They continued to innovate and add new products and services to their portfolio, including QuickBooks Online and QuickBooks Self-Employed, catering to a broader range of customers.

Mobile and Cloud-Based Solutions:

Recognizing the shift towards mobile and cloud computing, Intuit adapted its products to work seamlessly on mobile devices and in the cloud. This helped them stay relevant and accessible to a tech-savvy audience.

Acquisitions and Partnerships:

Intuit has made strategic acquisitions, such as Mint (a personal finance management tool) and Credit Karma (a personal finance company), to expand its product offerings and customer base. They also formed partnerships with financial institutions to provide more integrated financial solutions.

Innovation and User-Centric Design:

Intuit has a strong focus on user-centric design and innovation. They regularly update their products to meet the changing needs of their customers, making it easier for individuals and small businesses to manage their finances.

Cultural Values:

Intuit has fostered a culture of innovation, diversity, and social responsibility. They’ve been recognized as a great place to work and have received numerous awards for their corporate culture and values.

Financial Success:

Over the years, Intuit’s revenue and profitability have steadily grown, making it one of the most successful software companies in the world. Their commitment to customer satisfaction has played a significant role in their financial success.

Global Impact:

Intuit’s software has made a positive impact on millions of individuals and small businesses, helping them save time, money, and reduce financial stress.

Funding Rounds:

Certainly, here’s a simplified funding chart in table format with approximate values:

Funding RoundTypical Investment AmountPurpose and StageTypical Investors
Seed Round$100,000 – $2 millionIdea validation and prototypeFounders, Friends, Family, Angel Investors
Series A$2 million – $15 millionEarly growth and market expansionVenture Capital Firms
Series B$10 million – $50 millionScaling operations and productVenture Capital Firms
Series C$30 million – $100 millionFurther scaling and international expansionVenture Capital Firms, Institutional Investors
Series D and beyondVaries widelyContinued scaling, acquisitions, IPO preparationDiverse mix of investors, potentially including larger VC firms, private equity, institutional investors
Pre-IPOVaries widelyPreparing for IPOInstitutional Investors, Strategic Investors
IPOVaries widelyGoing publicPublic Investors
Post-IPOVaries widelyPost-public offering activities, growth, or further fundingPublic Investors, Secondary Offerings
Mergers and AcquisitionsVaries widelyExit through acquisitionAcquiring Company
Sustainability/ProfitabilityVaries widelyAchieving profitability or long-term sustainabilityInternally generated funds, revenue

Please note that these investment amounts are approximate and can vary significantly based on factors such as the industry, the startup’s stage, location, and current market conditions. Funding rounds can also overlap, and some startups may follow different funding paths.

Products & Services

  1. QuickBooks: Intuit’s flagship accounting software designed for small and medium-sized businesses. It helps with financial management, invoicing, expense tracking, and more.
  2. TurboTax: A popular tax preparation software for individuals and businesses, making it easier to file taxes accurately and maximize deductions.
  3. Mint: A personal finance management tool that helps individuals track their income, expenses, budgets, and investments in one place.
  4. QuickBooks Online: A cloud-based version of QuickBooks, offering online accounting and financial management solutions with accessibility from anywhere.
  5. QuickBooks Self-Employed: Tailored for freelancers, independent contractors, and self-employed individuals to manage finances, track expenses, and calculate taxes.
  6. ProConnect Tax Online: A professional tax software designed for tax professionals, CPAs, and accountants to prepare and file taxes for clients.
  7. TSheets: A time-tracking and employee scheduling software integrated with QuickBooks to help businesses manage employee work hours.
  8. QuickBooks Payroll: Payroll processing services for small businesses, including features for calculating wages, tax deductions, and direct deposits.
  9. QuickBooks Capital: A lending service that offers small business loans to eligible QuickBooks users based on their financial data.
  10. Turbo: A financial health platform that offers credit reports, credit score monitoring, and personalized financial recommendations.
  11. Credit Karma: Intuit acquired Credit Karma, a personal finance company, which offers free credit scores, credit monitoring, and financial recommendations.
  12. Mint Bills: A bill payment and tracking service that integrates with Mint to help users manage and pay bills online.
  13. Intuit Merchant Services: Payment processing solutions for businesses, including credit card processing, e-commerce solutions, and point-of-sale systems.
  14. Intuit Accountants: Tools and resources for accountants and tax professionals, including training, certification, and practice management solutions.
  15. Lacerte Tax: Professional tax preparation software for tax practitioners who serve more complex clients, such as corporations and partnerships.
  16. ProSeries Tax: Tax preparation software designed for tax professionals and accountants serving individuals and small businesses.

In summary, Intuit’s success story is built on a foundation of innovation, customer-centricity, and adaptability. They have consistently evolved their product offerings to meet the changing needs of their customers, resulting in sustained growth and a positive impact on individuals and businesses worldwide.